Marcozo
Italian Summer Campaign
Reimagining men’s jewelry in storytelling
Marcozo is a men's jewelry line focused on craft, quality, service, and always keeping an ear to the ground. With the rise of competitors within the social space, Gallardo Brand helped create a deeper story that their loyal fans could rally behind.
Role
Branding
Creative Direction
Production
Deliverables
Brand Messaging & Positioning
Branded Film
Photography
Breaking down
the Strategy
The Problem
Marcozo had to define itself outside of it's competition and evolve into something greater than just a jewelry company
The Solution
We worked with the company and identified an ownable character "Marcozo", a positive masculine character who embodied what it was to be a man in today's modern world. A lover, a warrior, a poet, and artist, all characters that men recognize.
The Result
We took those archetypes and crafted individual storylines the first of which was the "lover". We created a full campaign surrounding that story which accompanied the release of their "Italian Summer" line.
A heritage in craftsmanship
To illustrate the overall tone of the new “Italian Summer” collection, we created a short film featuring footage of Marocozo, a defined man, with his lover in the rich rolling hills of Italy. The story is not just about love but the heritage of the jewelry and the artistry of the designs.
