Dorman Auto
There’s More Campaign
Service that lasts
the test of time
Since 1918 Dorman has been solving automotive technicians' and business' problems by providing aftermarket parts that compete with original manufactures. We partnered with DAC Group to help increase awareness and exposure to the existing and potential Dorman Auto Parts customers letting them know that they've been in the game for over 100 years and they're not slowing down.
Deliverables
Commercial Ad
Role
Direction
Production
Breaking down
the Strategy
The Problem
After 100 years in business, Dorman had to let it's customers know that their focus was on the next 100 years. To push this initiative they released a new tagline "Driving New Solutions" and needed to find a way to bring it to market.
The Solution
With technicians' needs being their main focus, we created a commercial that showcased that Dorman's auto parts came above the rest from it's innovation, engineering, and speed to market.
The Result
A 30s commercial ad reminding their customers what they offer, their quality, and that Dorman has them as their focus for the next 100 years.