DAC Group
50th Anniversary Event
Commemorate the big milestones
From the days of the Yellow Pages to today's top digital marketing agency, DAC Group was celebrating their 50th year of business. After coming out of Covid, they wanted to go full out and celebrate with a large 2 day event and came to us looking to brand, capture, and tell the story of DAC.
Deliverables
Logo Identity
Event Space Design
Highlight Video
Photography
Role
Creative Direction
Branding & Design
Production
Breaking down
the Strategy
The Problem
DAC Group wanted to produce a huge event celebrating their 50th year in business. They needed a creative direction that stemmed from their company's branding but wanted to take it to the next level.
The Solution
We took their existing branding and built a brand identity and supporting visuals for the 2 day event seen clearly from every angle of the event space. We then captured in both photo and video all of the moments that mattered.
The Result
A memorable 2 day event with motivational speeches from their CEO and special guests, wire acts, live performances, and dancing all captured to be remembered.
A simple yet visually striking logo that resembles digital and future thinking.
Moments too good to not share
We leveraged the charm of the LankyBox characters and used their cardboard box costumes as the overall idea of the set design. The TV box also represented the YouTube world in which the characters existed in. It was the amalgamation of the 2D characters merging with real life play.
